英语 市场调查报告diretion:you work for the public relations agency that is launching Lynx,a new upmarket saloon car for the global market.you hace been askedto write a report of 80 words that will be used as the basis for a discussion with th

英语 市场调查报告diretion:you work for the public relations agency that is launching Lynx,a new upmarket saloon car for the global market.you hace been askedto write a report of 80 words that will be used as the basis for a discussion with th
英语 市场调查报告
diretion:you work for the public relations agency that is launching Lynx,a new upmarket saloon car for the global market.you hace been askedto write a report of 80 words that will be used as the basis for a discussion with the client about the launch .
要包含以下内容：
how the car will be positioned in relation to other luxury saloon cars?
the location for launching the car
the location for film shoot for the tv advertising campaign
film stars,sporting personalities or other celebrities to be presented at the launch and used in adcertising

英语 市场调查报告diretion:you work for the public relations agency that is launching Lynx,a new upmarket saloon car for the global market.you hace been askedto write a report of 80 words that will be used as the basis for a discussion with th
Launch of Lynx
Lynx is a luxury saloon car that in five to ten years time will compete with top-end models of Audi and Mercedes.Until that time,goals have to be more modest.Hopefully,it will be able to get a one percent market share of luxury cars in the USD 100.000-200.000 range within the first year.
The car will be launched at the 14th Shanghai 2010 International Automobile Industry Exhibition.
The launch will be accompanied by a large advertising campaign,for which we have been allocated a generous budget.At this point,two options for a commercial are being considered:
- a commercial that is a compilation of scenes in several major world cities.Keywords:modern life,glamour,status,wealth.
- a commercial that consists of scenes in the the mountains.Shots of the Lynx (the car) on mountainous roads are interspiced with shots of a Lynx (the animal).Keywords:acceleration,speed,wilderness,freedom.
We are at the moment negotiating with several celebrities,including ...(自己选一些明星).However,contracting them is not easy.They are either too busy or their demands even exceed our large budget.