英语翻译日化用品行业是我国消费市场中发展最快的行业之一,它经历了从无到有,从小到大的巨大变化.目前,国内的日化用品市场进入了空前繁荣期,尤其是以宝洁作为代表的日化用品己成为

英语翻译日化用品行业是我国消费市场中发展最快的行业之一,它经历了从无到有,从小到大的巨大变化.目前,国内的日化用品市场进入了空前繁荣期,尤其是以宝洁作为代表的日化用品己成为
英语翻译
日化用品行业是我国消费市场中发展最快的行业之一,它经历了从无到有,从小到大的巨大变化.目前,国内的日化用品市场进入了空前繁荣期,尤其是以宝洁作为代表的日化用品己成为中国消费品市场上最为活跃、最有知名度的日用消费品之一.而在产品日益同质化的今天,要想在市场上稳住地位,就要不断创新产品来满足消费者的需求.在我国的日化用品市场上,也出现了一批竞争力很强的国内品牌,但是这些国内品牌的实力却远远不及宝洁公司的各大品牌,市场占有率也始终被宝洁一家的各大品牌占据着.那宝洁公司的品牌营销到底有么创新点呢?带着这些问题,同时也鉴于本人对日化用品品牌的浓厚兴趣,我选择研究宝洁公司在日化用品的营销策略.
本文拟在分析我国目前洗发水市场的基本状况以及重点研究宝洁洗发水产品消费形态的基础上,探讨如何根据市场细分和定位的基本理论,依据真实的市场需求来制定更有效的洗发水经营战略.通过对宝洁公司实施多品牌营销的研究,让更多的企业认识到品牌管理的重要性,使国内的日化用品企业能灵活地运用品牌战略,从而真正实现以市场需求为导向,树立强势的品牌形象,提升我国日化用品企业的国际竞争力.

英语翻译日化用品行业是我国消费市场中发展最快的行业之一,它经历了从无到有,从小到大的巨大变化.目前,国内的日化用品市场进入了空前繁荣期,尤其是以宝洁作为代表的日化用品己成为
Chemical product industry is one of the fastest growing industry in China's consumer market,it has experienced from scratch,since the childhood of enormous change.At present,the domestic cosmetic products market has entered an unprecedented boom,particularly in procter & gamble as a representative of supplies has become China's consumer goods market on one of the most active and most high-profile consumer goods.And in the product homogeneity increasingly today,want to hold the position in the market,will be constantly innovative products to meet the needs of the consumers.Supplies market in our country,there is a group of highly competitive domestic brands,but the domestic brand strength far inferior to p&g brands,market share and has always been a p&g brands occupying.The procter & gamble's brand marketing how yao's innovative?With these problems,and at the same time given for cosmetic brand strong interest,I chose to study procter & gamble company in the marketing strategy of supplies.This article on the analysis of the basic conditions of the current shampoo market in China,and focuses on procter & gamble shampoo products,on the basis of consumption patterns,discusses how to according to the basic theory of market segmentation and positioning,according to the real market demand to develop more effective business strategies of shampoo.Based on the research of the procter & gamble company is carried out more brand marketing,let more and more enterprises realize the importance of brand management,make domestic supplies enterprise can flexibly apply the brand strategy,so as to truly achieve taking market demand as the guidance,establish a strong brand image,promote chemical product in our country enterprise's international competitiveness.