英语翻译Morwitz et al.(1998) examined the impact of partitionedpricing structures in a laboratory setting and found thatpartitioned prices can lead to more favorable evaluations ofan offering because consumers tend to underweight the secondcompon

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英语翻译Morwitz et al.(1998) examined the impact of partitionedpricing structures in a laboratory setting and found thatpartitioned prices can lead to more favorable evaluations ofan offering because consumers tend to underweight the secondcompon

英语翻译Morwitz et al.(1998) examined the impact of partitionedpricing structures in a laboratory setting and found thatpartitioned prices can lead to more favorable evaluations ofan offering because consumers tend to underweight the secondcompon
英语翻译
Morwitz et al.(1998) examined the impact of partitioned
pricing structures in a laboratory setting and found that
partitioned prices can lead to more favorable evaluations of
an offering because consumers tend to underweight the second
component of price.Since shipping fees are not directly
associated with merchandise and are often added at the end
of a transaction,they may be overlooked by consumers.The
partitioned pricing structure of shipping fees may,therefore,
moderate consumer response to S&H fees.

英语翻译Morwitz et al.(1998) examined the impact of partitionedpricing structures in a laboratory setting and found thatpartitioned prices can lead to more favorable evaluations ofan offering because consumers tend to underweight the secondcompon
Morwitz et al.(1998) 在实验室环境下研究了分区定价结构,发现它能为商品/出价（offering）带来更有利的评价,因为消费者常常不够重视价格的次要（构成）成分.消费者可能会忽略运费这个往往是在交易结束时加上,而并不直接与商品关联的费用.因此,分区定价结构则可以减轻S&H
费用方面的消费者反应.
改来改去只能翻成这样,希望没理解错.

莫维兹等人。（1998）研究了影响分区
在实验室环境中的定价结构和发现
分区的价格可能会导致更有利的评价
一个提供因为消费者倾向于体重的第二
组件的价格。由于运输费用不直接
与商品和通常在末尾添加
一种交易，他们可能会忽视的消费者。的
分区定价结构的运输费，因此，
在S&H费用适度的消费者反应...

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莫维兹等人。（1998）研究了影响分区
在实验室环境中的定价结构和发现
分区的价格可能会导致更有利的评价
一个提供因为消费者倾向于体重的第二
组件的价格。由于运输费用不直接
与商品和通常在末尾添加
一种交易，他们可能会忽视的消费者。的
分区定价结构的运输费，因此，
在S&H费用适度的消费者反应

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